Tag Archive | dark fantasy

Reminder: Drasmyr Available In Print on Lulu.com

My dark fantasy novel, Drasmyr, is now available as a hardcover book on Lulu.com for $24.99. It makes a great gift for yourself or others, particularly for those who want a physical copy of what previously was only available as an ebook. Get your copy today!

Reminder: Drasmyr Available In Print on Lulu.com

Yep, I did it; I took the plunge. My dark fantasy novel, Drasmyr, is now available as a hardcover book on Lulu.com for $24.99. It makes a great gift for yourself or others, particularly for those who want a physical copy of what previously was only available as an ebook. Get your copy today!

Drasmyr Available In Print on Lulu.com

Yep, I did it; I took the plunge. My dark fantasy novel, Drasmyr, is now available as a hardcover book on Lulu.com for $24.99. It makes a great gift for yourself or others, particularly for those who want a physical copy of what previously was only available as an ebook. Get your copy today!

Eating My Own Words: On Free Ebooks

It’s official. I have to eat my own words because I’m now “selling” my dark fantasy ebook “Drasmyr” for free. Yep. I took the leap… or I fell on my own sword, I don’t know which. I’ve written a number of blogs on the changes ebook publishing are bringing to the industry. “Oh no!” I said. “Free ebooks are going to force all the other books out of production. Why pay five dollars for any ebook, when you can get something of comparable value for free?” I gloomily prophesied the imminent end of writing and publishing as the tsunami of free books forced down the prices of all books everywhere until profit margins shrank to nonexistent levels and the entire publishing industry collapsed in on itself. Well, I’m still waiting for that to happen; well, not eagerly.

 

Anyway, I guess it’s a question of branding. And the brand of an author is his (or her) name. I’m a beginning author. “Drasmyr” is my first fantasy book. At the moment, no one on the planet knows who Matthew D. Ryan is. And it’s my job to change that. The theory behind giving a book away for free is to develop a following. The first book acts as the hook; the rest of the series is where you will make your money (I hope). I spent several months trying to “sell” my book, but sample downloads were few, and actual purchases were even rarer. In the beginning, I was hell-bent against giving my book away for free. I mean, I had literally spent years slaving away, writing the best book I possibly could and now you expect me to hand the product of all that labor away for free? No way! I thought.  By the time month four of sales had rolled around, however, my perspective on the matter had changed. I see now, that it’s not enough just to write a good book, you need exposure. And the best way to get exposure is to remove as many barriers to purchase the item in question as you can. The biggest barrier is price. Hence, I cut the price to zero. The number of downloads is increasing—not as quickly as I’d like, but it’s a positive sign.

 

This approach is more effective when you are writing a series. People are more likely to buy your next book, if they are already invested in the characters and plot that has come before. Fortunately, since “Drasmyr” was always intended as the prequel of a four book series, that’s a plus for me. I look forward to publishing the next book and actually charging money for it (Let’s hope the entire industry doesn’t collapse in the interim).

Experimental Promotion: Drasmyr Now Available for Free

The dark fantasy novel, “Drasmyr” is now available for free at Smashwords until Friday, June 22nd with the coupon code: DR66V.

 

When I first started my blog several months ago, I was dead set against giving my e-book away for free. It seemed so counterproductive. Indeed, I am still somewhat hesitant to do so; the book represents several years of labor on my part. I would prefer to earn some kind of financial reward for my book, but let’s face it: I have very little name recognition. Matthew D. Ryan… who’s that? Between twitter and my blog, I have about one hundred followers to date. Which is good—it’s certainly better than ten, or say, zero—but I have to grow a little faster. Sales are sluggish, partially because of the lame economy, I’m sure. Anyway, now that I’ve been at this a few months, I can more clearly see the “reward” inherent in giving the book away for free. Basically, it helps build name recognition, something a beginning writer desperately needs.

 

So, given that, I’m going to run a little experiment. For the next few days (until Friday, June 22nd), I’m going to give the book away for free at Smashwords. The coupon code is: DR66V.  I will see if the increased number of sales is significant enough to make this a more permanent retail price. If not, then I guess it’s back to the drawing board. But, well, we’ll see…

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